A clear separation between Buy and Hire was required to help customers navigate directly to the relevant area to avoid any confusion. These two sections were separated further by including a sign-up and call out box in between.
Brand colours were used throughout to help build brand recognition. By clearly defining these areas the site has increased landing traffic to key pages such as the buy roof boxes which is up by 963% compared to last year and hire also seeing increases from 44% to 153% depending on the product type.
Tawk to live chat was added also to the site to help improve user engagement allowing users to freely ask questions about products in real time rather than having to wait for an email or call back responses. without having to fill out vast amounts of deal and e personal service and fast response to any queries or questions raised during a hire or buy process.