The Haynes Clinic’s previous website was communicating multiple messages to the user at the same time with no clear signposting which was confusing. We made the whole process a lot simpler and cleaner, producing a grid design that focuses on defined UX journeys.
The colours used within the design are like those used within The Haynes Clinic logo for continuity of branding. The bold blue and green are used to highlight key areas within each page, such as the CTA buttons and sidebar signposting which assist users in taking a clearly defined UX journey.
The main navigation was also highlighted by using a blue background to make it clear to the user where they need to go to find out more information about The Haynes Clinic and addiction. We simplified the navigation bar, removing the drop-down menu featured on the old website and ensured there was less clicks for the user to reach the information they required.