How to Make the Most of your Homepage
Your homepage is probably the most visited page on your website. In fact, your home page is likely to receive more than 50% of all your visitor traffic.
Based on this, you may need to start thinking of your homepage more like a landing page that is uniquely designed to convince visitors to take action. If your homepage has a high bounce rate, you need to think about what can be improved to drive more sales.
Here are 8 simple tips to help you make the most of your homepage:
Tip 1: What solution/product/information are your visitors looking for? If they can’t determine within 5 seconds that you are able to fulfil that need, they will leave. You need to make it crystal clear exactly what you do and make it obvious.
Tip 2: Make it memorable (for the right reasons). Poorly designed websites give the impression that you don’t care about your business or your customers. Your website needs to be more appealing than your competitor’s.
Tip 3: Give the user an action. So far, they know that you can provide what they want and you look professional, what’s next? Make it very easy for them to see where to go next – whether this is a call to action, or another page to visit.
Tip 4: Try to avoid banners and sliders. I know us web designers used to go mad about them but the latest research says that they’re not all they’re cracked up to be. They are great for putting across multiple messages but a single, well-designed banner has shown to be more effective when converting visitors to buyers. This being the case, remember to make your one statement a good one!
Tip 5: Use the space at the top of the page wisely. We used to talk about above the fold (before the user scrolls) but now with so many different devices and screen sizes, that fold has become hard to define. The one thing that you can know with absolute certainty is that a user will always see what is at the top of your site. Reveal your offering early on and focus your efforts on what your customers actually want.
Tip 6: How much text do you need? Not too much. People tend to read the headlines and not much more, so make sure that you say enough to get your message across but don’t convince yourself that your visitors will hang on your every word. Leave the detail to the ‘Learn More’ link. Make sure that the text is easy to read, i.e. it’s large enough and enough contrast with the background to avoid any squinting.
Tip 7: Don’t be shy about ‘Calls to Action’. Demand a bit of interaction, whether that’s a click through to another page, a form, a free trial or all 3, make it easy for people to take that next step.
Tip 8: Make life easy for the user. This requires good navigation. Plan your site well, make it clear and don’t hide things. As soon as the user struggles for a signpost, they’re gone, so break your site down logically and name pages properly to give a good indication of what that page includes.
Making the most of your homepage in a nutshell
What do your customers need from you and how can you make it as easy as possible for them to get it from you? And keep checking… What is your bounce rate like? How long are visitors staying on the page? Are they engaging at all with your content? If they are spending time on the page, then the visitor is reading your content, if not, you should either change your message or adjust the way you are saying it. Using something as simple as Google Analytics can tell you plenty.
If you would like some help optimising your homepage, then speak to us on 01536 560 434 or email [email protected]