How to Attract the Right Kind of Traffic
Everyone wants more traffic to their website, but how to do attract the right kind of traffic? Before you begin you will need to identify your ideal customer or client. To do this you will need to go through the process of creating your customer persona. Click here to find out more about how to do this.
Five tips to attract the right kind of traffic to your website.
Spend time on the right channels
Lots of businesses make the mistake of trying to be on every single social media channel. You don’t need to do this. Just hang out where your target audience hangs out and focus your efforts on just a few social media channels. For example, if your target audience is crafters. The best place to find them will be on highly visual channels such as Pinterest and Instagram.
Make the most of remarketing
Bring back previous visitors through remarketing. Use PPC display ads via a display network to past visitors to remind them to come back to your website.
Why? These previous visitors are already interested in your products or service. They may have already purchased from you, or they may still be considering it. Revisiting your website might just be what they need to purchase again or to make that final decision to buy.
Tailor your language
Your customer-facing language may currently speak to everyone. Take time to review your content and see where you can make subtle language changes to speak more directly to your target audience. Consider semantics, jargon and tone when address your ideal target audience.
Identify high intent keywords in paid for search
Without an understanding of the intent behind a visitors’ searches, PPC campaigns will fail. However, by leveraging keyword intent you can increase traffic to your website and improve its relevancy.
To do this you will need to identify high intent keywords. There are several tools online to help you identify high intent keywords, but what are they? High intent keywords are when a searcher is clearly indicating their intent to make a purchase.
Some of the common high intent keywords include: branded searches, specific products, product categories, affordable, buy, discount, deal, coupon, free shipping, best, cheapest, comparison, review and top.
Search engine optimisation
Lastly, you need to ensure your website is following the latest SEO (Search Engine Optmisation) techniques and rules to ensure you are gaining relevant organic traffic. There are a lot of elements to SEO. It isn’t just about keywords, there is a technical aspect to it too. If you would like to start from the beginning and learn how to technically optimise your website, click here.
If you need help to attract the right kind of traffic to your website, then we would be more than happy to help. Give us a call on 01536 560 435.